Usina Infancia Uiiiii

Usina Infancia (Uiiiii) is a festival that takes place in Usina del Arte, Buenos Aires. It´s focused on children activities from 0 to 12 years old. The challenge was to create a visual system that could be adjusted to adress 3 different age segments and at the same time be flexible enough to communicate to general audiences. Ee created an iconographic modular system based on geometrical illustrations divided by topics and color palette.