NIKE – Epic React

Together with the super athlete Fiorella Chiappe, we discussed and thought about the concept “spongy” that gave body and life to this installation made for the launch of the new Nike Epic React shoes.

Client: Nike Argentina

Agency: R/GA

Production Co: Cinco

Creative Direction: Mariano Sigal

Art Direction: Roco Corbould

Builder: Paula Bianco

Photography: Zoe Rebecchi /  Rodrigo Ramos

Digital Retouch: Cristo Oviedo

Video: 90 + 10